Some of the designs that best draw in customers are those that are seasonally festive. These candy packaging suggestions are excellent for marketing greater quantities and standing out from typical packaging. If your design won’t be directly printed on the tray, you may also add branding and messaging using a printed paper sleeve. They have a clear top, a colorful tray, and come in various sizes. Candy trays are an excellent choice for retail candy sales. Consider letting your consumers see the inside of the package. Generally speaking, people are visual creatures. Alternatively, darker hues would better suit the packaging for a more sophisticated look. This type of packaging is ideal for giveaways in important occasions such as birthdays, parties, weddings, and more. Customized and versioned packaging designs are also ideal for seasonal packaging, regionalized marketing campaigns, and special retail promotionsĬheerful candy brands may decorate packaging in vibrant colors. The color of your custom candy wrapper can influence your brand’s personality. One of the most effective techniques to stand out on shelves and to showcase your brand is to use a custom-printed candy wrapper and custom product labels. Consumers can then throw away or recycle the package before purchasing another. Brand managers and packaging engineers strive to ensure their candy packaging is sturdy enough to hold the food inside for prolonged periods of shipping and storage. Here are 11 top candy packaging ideas to boost your brand.Ĭonsumers want convenience so products must be packaged for portability for easier consumption. Apart from enjoying a delicious treat, candy lovers desire appealing packaging that helps them remember your brand. Whether selling delectable candies or desert foods, customizing your product packaging with compelling graphics and messaging can increase your sales. 11 Best Candy Packaging Design IdeasĪttractive product packaging can greatly affect a brand’s success. Here are some eye-candy packaging design ideas and appropriate packaging solutions for your sweet business. While it’s true that keeping the same design establishes your branding, keeping up with your competitors will entail a more unique and eye-catching twist to your current candy packaging. If you’re looking to start a snack or desert food business or you’re looking for ways to improve your candy brand, then upgrading your packaging design is one way to attract potential customers. In the United States, the annual consumption of candy by the average American is estimated at 8 pounds (3.7 kilograms), with children consuming much more. In Germany, about 61% say they consume sweets and chocolate regularly. Candy, chocolates, and sweet foods are common parts of the modern western diet.
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